Let's take a moment to stop and look at the photo above. What do you see? A lean guy, with some muscle definition. That look is what Visual Impact will build. Normally the advice you get from so called fitness experts is to squat and deadlift more and more weight. That's great if you want to become super strong or you just want to be huge. Sure that will work, but do you really want to be a bigger version of what you are now? The secret of Visual Impact Muscle Building is that it create the lean Hollywood look which girls really appreciate. Most girls aren't interested in guys who look like huge bodybuilders or powerlifters. They want a guy to have some muscle whilst being lean - lean enough to see abs. You don't want to look like you spend all day in a gym - that's just a sad look, which is thankfully dying now.
So what exactly is Visual Impact Muscle Building? Well firstly it has a PDF manual which serves to re-educate you if you think the so called big 3 movements are the be all and end all. Turns out squats, deadlifts and benchpresses won't create a great visual look. After explaining how not to train Rusty Moore then goes on to detail exactly how you should train to create an attractive body. Probably his most controversial piece of advice is not working legs too much once a base level of muscle has been reached. Once you have added the muscle to your legs and butt which should have been there naturally he recommends leaving intense cardio to take care of the legs, possibly adding in some deadlifts. Most of the workout routine is concentrated on working the muscles which will create the Hollywood look - the chest, shoulders, six pack abs, lats and arms.
One thing I really like about the set up is that Rusty is keen that you don't need to follow Visual Impact 100% exactly - he gives you the tools to customise the program to your needs. Got big shoulders but a weak chest? No problem? Need to concentrate on your biceps? He explains exactly how to do that.
He also goes into detail about how to structure your diet so you can create the body you want both in the gym and in the kitchen.
Another great idea from Rusty is splitting the workout into 3 phases:
- Phase 1 - Sarcoplasmic Hypertrophy (build muscle quickly)
- Phase 2 - Increase Muscle Density (create permanently toned, hard muscles)
- Phase 3 - Max Density & Definition (the fat loss phase)
So no matter if you are starting as a skinny guy or bigger guy you can again customise the routine to suit your exact needs. Each phase lasts 2 months but again this can be adapted. Need to lose more fat? Just do phase 3 for longer etc.
Included in Visual Impact Muscle Building is also a bonus phase where you are taught how to make your skin stretch tight over your newly built muscles - creating a super sharp lean look.
As well as the main manual you also get details on how to perform the exercises (plus exercise substitutions) as well as a printable workout chart you can take to the gym with you.
Overall I can honestly recommend VIMB - it's a routine I've used myself for around 5 months now. Being able to look great in fitted clothing without that "I spend all day in a gym" look is worth it alone.
There's some videos you can watch about Visual Impact Muscle Building here. It also includes details on how to download the PDFs.

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